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Forget Build-a-Bear: Anya Hindmarch, Queen of Handbags, Has Launched Build-a-Bag

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Choosing a designer bag is hard. Choosing a designer bag that really looks like your own and won’t inspire hundreds of high street copies is even harder. But now thanks to Anya Hindmarch it just got a little bit easier to make that one off purchase one of a kind.

Launching on May 15 is Anya’s “Build a Bag” concept which allows customers to completely customize the brand’s new bucket shaped soft bag.

Available in stores and online, you start with the bag itself, choosing between two different sizes and a huge range of colors and textures from leather to shearling. Next, decide on the handle, which you can also vary the placement of (meaning it can be worn in lots of different ways). Then, pick a strap. This is where the fun really starts with lots of brightly colored and embellished versions, which are all detachable meaning you can really mix up your look.

Finally, add your layers. We’re talking brightly colored key fobs, fuzzy bag charms, and playful stickers.

Speaking to Fashionative U.K. at the launch Anya said: “I wanted to create a beautiful sloppy bag that you can wear with everything, but make your own. Everyone loves to get creative and it’s one step on from personalization. And as ever it’s all about irreverence when it comes to fashion.”

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Best of all, you can always edit your bag by returning to store to add more elements or mixing them up so you’ll never feel like it’s become dated. Now surely that’s what an investment bag is meant to be.

See more ideas and options below!

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